Consumer Loyalty Programmes
The aim of an end-user Loyalty Programme is to make your customers loyal; whether it is measured by improved retention, greater share of wallet or direct referrals. The parallel benefit of developing and implementing a Consumer Loyalty Programme is that it generates a database of your end users and allows you to run various promotions directly with your customers.
To keep customers loyal to your brand and increasingly engaged, a communications plan will need to be developed to attract your customers to spend and earn more. This plan includes attracting non-members to the Loyalty Programme as well as spurring appropriate behaviours from existing members.