Consumer Loyalty Programmes

Consumer Loyalty Programmes

The aim of an end-user Loyalty Programme is to make your customers loyal; whether it is measured by improved retention, greater share of wallet or direct referrals. The parallel benefit of developing and implementing a Consumer Loyalty Programme is that it generates a database of your end users and allows you to run various promotions directly with your customers.

To keep customers loyal to your brand and increasingly engaged, a communications plan will need to be developed to attract your customers to spend and earn more. This plan includes attracting non-members to the Loyalty Programme as well as spurring appropriate behaviours from existing members.

As communication is a vital component in all WOW programmes , we leverage a bespoke communication platform to talk to participants on your programme via:

Quizzes

Quizzes

Test and improve product knowledge by sending daily/weekly quizzes via SMS or via a Mobile APP


Cost per participant of R0,15 to R12 per quiz

Competitions

Competitions

Run ad hoc competitions with limited pinnacle prizes, where only a few customers win


Cost per participant of R6 to R11 per competition cycle

Promotional Messaging

Promotional Messaging

Messages on various promotions running used to increase purchases on specific products


Cost per participant for each promotional message between R0,05 and R0,52

Surveys

Surveys

Conduct surveys with linked rewards for completing these surveys. WOW offer a range of solutions from Mobile APP driven surveys to full Mystery Shopping solutions


Cost of R25 to R325 per survey response

Incentives

Incentives

Incentivise customers by running additional incentives to improve sales or focus on specific products


Cost per participant from R7 to R100 per incentive

Milestones Messaging

Milestones Messaging

Inform customers how they are doing on the programme and what levels they have achieved


Cost per participant from R0,05 to R15 per campaign segment

"Winning isn't everything, but wanting to win is."

Vince Lombardi