The Power of Recognition
Recognition as a Primary Business Tool

Systems of recognition allow people to feel a real sense of achievement – in an ordered and structured basis. Social scientist and researcher, Frederick Herzberg, places recognition at the top of the list of factors that have a meaningful positive effect on workforce motivation. The other key factors are achievements in the workplace itself and a sense of individual responsibility. Further down the list come salaries and wages. But when these factors are absent, they can have a negative effect and demotivate your staff. Nothing is more destructive to individuals in workforces than being starved of recognition and, to a lesser extent, a sense of achievement and responsibility. Similarly, but further down the list comes low salaries. This highlights an important factor – money is not the great motivator. It’s a powerful motivator certainly and the simple logic of ‘give them what they want’ is a strong argument for using money as a one-stop motivator, but it is flawed. Herzberg and others have shown us that what the workforce wants is not necessarily what they need when it comes to motivation.